The writing process for your case study begins with the case study interviews. First, I'll interview a representative from your organization to get a feel for what you do, how you create value for your clients and learn about the background of your featured client. Next, I'll set up an interview with a representative of your customer's organization to gather the needed facts for the case study. This typically uncovers motivations for seeking a solution, why they chose your company, the benefits of choosing your solution and the results they've achieved thanks to your organization.
After the interviews are complete, the writing process begins. I craft your case study narrative to illustration the problem, solution and results your client experienced. After this process is complete, you'll receive your finished case study. Any revisions you request are included in the project fee as outlined in the case study proposal – but most clients find the polished final draft I send doesn't need any changes at all!
After you've approved the case study within your organization, I recommend sending the success story on to your client for their approval as well. I'm always happy to provide advice and recommendations to my clients about how to manage the case study process from start to finish.
Some clients just want the completed customer success story to add to their case study collection – but others want a bit more. I offer these extra services to help my clients achieve all their success story goals.
Case Study Layout & Formatting Through my partnerships with talented graphic designers, I can manage the layout and design of your finished case study in PDF format. If you plan to have your case study professionally printed, the design files can be prepared so they are ready to hand off to your printer.
Case Study Ideas Many companies want to pursue a success story marketing strategy but simply don't know where to start. I can advise you on the best way to contact your clients (and even provide a template email for your use), help you decide which clients would make good success stories, suggest publications and blogs you can submit your finished case study to for publicity and outline a marketing strategy to help you get the most value out of each finished customer success story.
Transcripts & Audio Interviews If you would like to hear all the good things your client said about you firsthand, I can provide a written or audio transcript of the case study interview. If you plan to use the audio for marketing purposes, I can provide audio clips of the best interview snippets to use on your website, in your presentations or in any other multimedia format.
Case Study Video If you are interested in creating a video case study, I can work with your video production company or in-house videographer to write a script for your video.
Additional Copywriting Services In addition to case study writing, I also provide a variety of other copywriting and marketing consulting services for my clients. Learn more at www.RedWagonWriting.com.